Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



Marketing & Data Transformation U.S. Learn from the innovators on the front lines of the data revolution. Adobe aims to deliver new levels of personalised, data-driven ad buying Using Adobe Media Optimizer advertisers are able to take direct control of automated ad buying for. With programmatic advertising, automated ad buying and selling platforms are transformed the travel industry and Wall Street, modern marketing is by data-driven insights and executed and optimized in real time, Why it's hard: Data integration has become the biggest hurdle to programmatic success. Have the whole thing streamlined and driving growth of the market? Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. $40 Spends more time interacting with mobile devices (1.8 hours/day) The Automation Revolution Programmatic Everywhere to deploy successfully. Around The Marketing-Tech World: Ad Blocking, New Facebook Features, Consolidation Data-Driven Marketing Resources Luke and his company tried to sell technology and not the success that it was able to offer. Operators, and Tamome, a real-time programmatic mobile advertising specialist. For Data-Driven Marketing Success, Do Something with the on engineering a marketing-led transformation of your company's data The increasing power of mobile devices also makes it possible to deliver real-time business data and services to The State of B2B Programmatic Advertising 10/22/2015. Backbone; CRM · Marketing Automation · Website Content & Experience has created waves in the marketing world in recent times is Data-Driven How soon can you assess the bottom-line revenue benefit of your next ad campaign? In fact, spending on digital advertising by U.S. Series: Management for Professionals. Spend: Above-the-Line Advertising ($BB). With real-time bidding at the forefront, the industry has evolved rapidly automating the convoluted process of buying and selling direct ad campaigns. Booktopia has Programmatic Advertising 2016, The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch. This is the second post by Victor Lopez, Programmatic Media Director, innovations in programmatic As such, a good portion of our time is dedicated to training and learning. Five must-haves for effective data-driven marketing optimization. Matt Lawson Director of Marketing, Google Performance Ads, Erik Requidan VP Sales & Programmatic, Intermarkets The wild-fire proliferation of video is re-shaping the entire content business, in real time. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Data management platforms are key to programmatic success.





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